In collaboration with Kyocera and Verizon, we were asked to help launch the first consumer-centric 5G rugged smartphone in the US. The DuraSport 5G is a rugged Android device with a sleek, slim form factor. It’s designed for an active lifestyle and engineered to withstand drops, dirt, water immersion, and other elements. The go-to-market launch campaign involved engaging video content, targeted digital ads, social media content, visual merchandising in Verizon stores, sales team training and enablement, and live demos at events to showcase the phone's unique capabilities.
